Photograph by Swan Gallet/WWD/Shutterstock

The Director of YouTube Trend and Magnificence speaks completely with FASHION in regards to the launch

Right now, Derek Blasberg, the Director of YouTube Trend and Magnificence, broadcasts the launch of a brand new devoted model hub: Youtube.com/Trend, or “slash vogue” as Derek says his group are calling it.

The hub will home an entire library of unique vogue and wonder content material from a few of the business’s greatest names, offering viewers with behind-the-scenes entry to vogue reveals, superstar interviews and first-person content material from the likes of Naomi Campbell, Tan France, Jen Atkin and extra. Its vogue week protection, particularly, is ready to be gamechanging for fashionophiles desperate to catch the motion from the consolation of their properties.

The platform was born out of knowledge. Blasberg notes within the official press launch that “from 2014-2018, the variety of Trend & Magnificence channels on YouTube has grown over 6 time, producing billions of views within the final 12 months alone.” He says the brand new hub is giving folks “what they need” and its objective is to be “a various and inclusive place.”

Talking completely to FASHION in regards to the launch (which has been constructing for the previous few months), Blasberg says he has just a few early favourites by way of movies. “It’s actually thrilling to be part of some enjoyable collaborations that basically showcase one of the best of each the YouTube creator universe and the style business. My first collaboration was inviting the 5 creators to the Dior present final September, however introducing Louis Vuitton to Emma Chamberlain and the Dolan Twins was actually enjoyable. And it was so nice to see the response from the YouTube viewers.”

The positioning has launched a teaser video of what to anticipate within the coming months which you’ll catch under:

The positioning has already teamed up with Canadian content material creators like Shay Mitchell and Gigi Attractive, and we ask Derek if there are plans to launch extra localised Canadian content material within the coming months. His response? “We’d like to have extra trendy Canadian content material! Winnie Harlow, name me!”

Keep tuned.