There’s one thing fascinating about the best way of us like Tyler, Stewart and different well-known followers of the model like John Mayer and Ryan Gosling put on their Casio watches, although. They combine their two-digit price ticket watches with costly designer items. Within the above photograph, Stewart is clearly not above spending cash on what she wears, however the Casio is of a bit together with her slouchy Wealthy-Informal look: Thom Browne jackets, light denims, Nike Cortez sneakers, and a watch that claims, I could make something cool. And he or she’s proper! And within the context of Hollywood and celeb, amongst a sea of Patek and Rolex items, essentially the most sudden watch an individual can put on is a $20 one from Casio.

Tyler, in the meantime, who helped put Supreme onto a extra mainstream viewers within the early a part of this decade, understands the attract of blending and matching. He is aware of methods to pair T-shirts so extremely unique they promote out in seconds with a watch Amazon is so desirous to ship out the corporate is virtually firing up a supply drone at this very second. Not like lots of celebrities who will gown head-to-toe in a single model, Tyler screws with the knobs of an outfit till he has one thing that maintains some modicum of inscrutability. And better of all of it: he does it in a watch we will all afford.

Stewart and Tyler aren’t the one celebrities who’ve gravitated in direction of Casio over time, both. Earlier in his profession, Ryan Gosling usually wore a $25 Casio A168W-1. “With its every day alarm, hourly time sign and auto calendar, you’ll by no means want to fret about lacking an appointment once more,” the product description reads. It’s a humorous watch to put on when the appointments you’re by no means once more frightened about lacking are issues like, “Movie Drive,” “Date Evening With Eva Mendes,” and, in response to Gosling’s Wikipedia, “Achieve Widespread Recognition.”

Ryan Gosling and his Casio A168W-1

Noel Vasquez/Getty Pictures

John Mayer, too, has lengthy been a fan of Casio’s sub-brand G-Shock. “I really like Patek Philippe perpetual calendars solely marginally greater than I dig the Casio Frogman G-Shock—however for various causes—and should you’re carrying both, likelihood is I’ll sidle over to you and begin a dialog about it,” Mayer wrote in Hodinkee again in 2012. Having an appreciation for each, Mayer argues, is what being a watch fanatic is all about.

Figures like Invoice Gates and Robert Mueller additionally famously put on Casio watches. These two make a bit extra sense: the super-affordable and sensible timepieces make a press release about how pragmatic these males are. Certain, Invoice Gates might put on any watch on this planet—he has sufficient cash to purchase the world’s most costly $31 million timepiece 3,441 instances over—however carrying a Casio alerts one thing way more strongly about what he values. (An opposition to the wealth tax, perhaps!)

What all Casio wearers have in frequent is the data they don’t want a splashy watch as proof of their wealth, celeb, and magnificence chops. Cherish this reality, mates, as a result of it means you don’t both.