{Photograph} courtesy of Mejuri


Gone are the times when we have to watch for a person to purchase us a diamond – more and more, ladies are shopping for their very own jewelry and it’s having a fairly vital influence in the marketplace.

In line with a new report by Coresight Analysis, jewelry gross sales within the US are dropping through the vacation season (a conventional time for gifting) as on-line gross sales and shifting attitudes in the direction of jewelry reshape the shopping for panorama. This follows earlier stories by trend search platform Lyst which revealed that 78 per cent of jewelry gross sales on website got here from ladies buying items for themselves and Internet-a-Porter’s personal analysis confirmed 60 per cent of girls had been not ready for males to purchase jewelry for them and that 1 in four supposed to purchase jewelry themselves forward of the vacations.

This theme is one that jewelry manufacturers have picked up on, together with Canadian cool-girl jeweller Mejuri. Final 12 months, the model launched a line of dedication rings for the primary time and had been shocked on the response from ladies who purchased the items as presents for themselves. In a launch, Noura Sakkijha, the CEO and co-founder of Mejuri mentioned, “Once we launched our first assortment of non-typical engagement rings, we had been pleasantly shocked that prospects who purchased included not solely ladies getting married but additionally ladies treating themselves. Given this context, we needed our subsequent technology of rings to include each classical stone cuts and non-classical stone preparations; designs that may be celebrated by everybody, for all moments.”

The brand new assortment contains eight contemporary types in two distinctive preparations – the Italic Cluster Ring and the Linear Cluster Ring, every of which is out there with varied stones together with diamonds, inexperienced sapphire, peach morganite and prasiolite and completed in both 14ok yellow or white gold.

Talking with FASHION in regards to the launch, Sakkijha mentioned, “Our engagement assortment is about celebration – shopping for a chunk for them or for you, for a milestone, a love story or an achievement. Our items are non-traditional and asymmetrical. We all know our 62 per cent of the purchasers are ladies shopping for for themselves, so we will have extra enjoyable with the designs – and I particularly love which you could engrave a message contained in the band. It’s at all times been essential for us to rejoice love of all types and equalize the buying narratives surrounding it – whether or not you’re courting, getting engaged, married (or, within the phrases of Emma Watson), self-partnered.”

Properly we all know what we’re getting (ourselves) for Christmas this 12 months then.