{Photograph} courtesy of Marimekko

You should purchase the debut assortment from right this moment

Finnish design model Marimekko, recognized for its daring, floral prints, is increasing its providing to incorporate streetwear for the primary time. Known as Marimekko Kioski, the brand new line can be available for purchase throughout Canada, completely at Gravitypope, from right this moment.

The gathering is made up of a variety of unisex objects completed within the model’s most recognizable prints in a color palette of black, white, navy and purple. Objects within the assortment embrace t-shirts, socks, purses, sneakers, caps, hoodies and extra. Costs start at $25 for a scrunchie and go as much as $375 for a hoodie.

Uncover a number of the assortment under:

In line with a launch from the model, the gathering hopes to “reinvigorate curiosity with a mainstream, city viewers.” Lots of the items characteristic the model’s signature Unikko poppy sample which was first designed in 1964. Curiously, the print was designed by artist Maija Isola after Marimekko’s founder, Armi Ratia, mentioned the model would by no means print a flower sample. The print is consultant of “creativity, energy, braveness and religion in oneself,” says the model.

 

Talking with WWD, Satu Maaranen, mentioned, “We really feel that our playful prints are an ideal match with the inventive streetwear tradition. This assortment introduces our artwork of print-making to a brand new technology of city youth all over the world with reinterpretations of our iconic patterns in new colourways and new functions. The gathering is particularly impressed by our iconic Unikko print that stands for creativity.”

Marimekko Kioski launches right this moment and can be obtainable in gravitypope shops in Vancouver, Edmonton, Calgary and Toronto, in addition to the model’s e-commerce platform. In retailer, the objects can be introduced “kiosk-style” in step with the theme.