Since teaming up with Nike final 12 months, designer Matthew Williams (the person behind the skyrocketing label Alyx) has carved out his personal nook inside the model’s huge community of collaborators. His sneakers are maximalist and cutting-edge, and the attire blends futuristic athleisurewear with excessive vogue. It is immediately recognizable as Williams’ handiwork, the kind of clothes that appears simply as house on the runway (or Instagram) as on the coaching discipline. The most recent assortment from the 2 is nearly right here, and it is each bit as progressive (and plain cool-looking) as we have come to count on.
For the “Nike x MMW Sequence 003” assortment, which is slated to drop early subsequent month, the American-born designer units his sights on the nice outside. “For me, being exterior is so vital,” says Williams. “Recent air and daylight are confirmed to be two of the best advantages to the well being and well-being of people.” Constructing on that notion, there are outsized down parkas, water-repellent jackets, and shorts with built-in leggings. There are even Swoosh-adorned chest rigs (a Williams signature accent beloved by avant-garde streetwear sorts) to spherical out the gathering. Every garment was created to face up to the pains of high-intensity interval coaching and with the thought of an out of doors exercise in thoughts: assume loads of well-designed pockets and weather-friendly supplies. And naturally, no hyped Nike assortment is full with no sneaker drop. On this case, it is the Nike x MMW Joyride, a comparatively pared-back model of Nike’s latest impact-absorbing operating shoe.
In some methods, the clothes and sneakers that Williams is designing really feel to be filling the hole left by virtuoso designer Errolson Hugh. Hugh led Nike’s ACG sub-label from 2014 to 2018, within the course of taking it to new futuristic heights. (Today, after Hugh’s departure, the sub-label skews brighter and extra 1990s-inspired than monochromatic garments from the long run.) Nike x MMW is made for figuring out, sure, nevertheless it’s additionally straightforward to think about a Williams-designed parka paired with flowy wool trousers. And it is that double dip of vogue and performance that makes him such a pitch-perfect match for the Swoosh’s extra fashion-oriented followers.